Brand Identity

The visual elements of a brand, such as colors, design elements and logo, that identify and distinguish the brand in customer/clients minds. Brand identity is distinct from brand image.

Identity
Like your personal identity makes you uniquely you, your brand identity is the distinguishing of your business that sets you apart from every other on the block. It starts with understanding your brand story and translating it into words and images. To announce the existence of your brand to the world and differentiate it from the competition requires more than just a good eye. It requires a good name.

Logo Design
Along with identity comes the creation of your brand’s logo. It’s what consumers typically think of first when they hear your brand name. Designeguru strives for two things in designing logos: simplicity and minimalist. All Effective logo designs have five essential elements: Simple, Memorable, Timeless,Versatile, and Appropriate.

Style Guide Development
A brand style guide takes the heart of your brand and it specifies every aspect of the look and feel of your brand
The brand style guide will usually set the standard for the brand and provide consistency for six essential elements including the brand story, tone of voice, logo, color palette, typography, and other imagery. Using a style guide ensures that your brand looks and feels the same, even when you have different people working on your brand.